Whatever drives you, make it bold, make it last. Make It Loud and Clear.
In today’s “vodka sea of sameness” we wanted consumers to see the Stolichnaya brand as the real deal: clear, uninhibited, authentic, and cut above the rest.
While rejuvenating a classic brand with a modern and disruptive platform, this campaign demonstrates Stolichnaya’s unwavering presence in the spirits industry, establishing its position as a pop-culture icon.
MAKE IT LOUD AND CLEAR is an attitude of the Stolichnaya brand; It’s bold, artistic, proud and upbeat. It champions and stand for those who see the wonder in unconventional beauty. It’s energetic, passionate, and inspired by different perspectives while being provocative, authentic and daring. Stolichnaya is always uncompromisingly clear and to the point.
The harmony of the Stoli red, white and gold colors deliver the boldness of the brand.
The elements from the bottle label are used in our layouts, as it’s an ode to its Russian heritage.
Dynamic bottle angles showcase the upbeat qualities while design elements are artistic in origin and attention-grabbing in size.
Behind the Scenes: “I AM”
Staying true to the LOUD AND CLEAR moto, we took it further and captured authentic talents, inspirational life-style and bold attitudes in the behind the scenes film series, “I AM”
